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About Euroflorist - flower delivery specialist since 1982

There’s always a reason for giving flowers. When you want to convey passion, celebrate someone, express gratitude, send condolences or just treat yourself, we are there to deliver both feelings and flowers to the doorstep. At Euroflorist, every emotion matters, and we embrace them all. We have a presence in eleven European countries and deliver worldwide, partnering with local florists and suppliers around the world. What’s your reason for sending flowers?

Euroflorist was founded in 1982 in Malmö, Sweden and was the first online flower delivery service. Today we deliver more than 3 million bouquets a year.

How we operate?

When placing your order in one of our web shops we transfer it to a partner florist nearest your chosen recipient’s address. We then equip the florist with your order details, such as bouquet name, size, possible add-ons, and of course the delivery date and address. The florist will then create your bouquet, add if wished so wine, chocolate or card, and personally deliver it on the preferred date to your loved one. Our individual partner florists assemble a bouquet according to the description of your web shop pick. This bouquet will be delivered, if wished so on the very same day, by the very same florist.

Our story

  • 1982 – A new and more efficient flower relay is created

The engineer Peter Jungbeck starts Svensk Blomsterförmedling in 1982 together with his friend and business partner Lars Hedberg. With his technical background, Peter has built a new system that makes it a lot easier for florists to relay flowers between them. Soon Svensk Blomsterförmedling has a strong network of florists that delivers flowers across the countries. As true entrepreneurs, Peter and Lasse throw themselves into the business with everything they’ve got. They sell their cars and apartments and invest everything in their new venture. From an attic on Norra Vallgatan in Malmö, they are in constant contact with the florists to make sure all flower deliveries and payments go through.

The basic principles that the company was founded on – a close collaboration with the florists based on respect, free will and creativity – have continued to guide the company throughout the years.

  • 1984 – International network & flower deliveries abroad

In 1984, Svensk Blomsterförmedling becomes the representative for Teleflor International in Sweden. As a result, the Swedish florists can now deliver flowers all over the world. During the same period, the company moves to bigger premises on Torggatan in Malmö.

  • 1988 – Expansion to Norway & launch of flower cards

As the company now delivers flowers internationally, they soon discover that there is no relay network in Norway and decide to start up business there. The same year, they launch their popular flower cards, gift cards that can be used as payment in all member stores. Since the start, millions of flower cards have been sold and spread happiness around Europe.

  • 1990 – The company changes name to Euroflorist

Svensk Blomsterförmedling merges with Blommografen and they need a new name for the united company. The name should describe the business (the florists who deliver all the beautiful flowers) but also the expansion plans that exist. In the end, the decide on Euroflorist.

  • 1995 - Euroflorist first with flower relay on the Internet

When the University in Lund arranges a seminar on the new phenomenon ”internet”, Peter quickly sees the opportunities. Euroflorist launches their first web shop in August 1995 as one of the first 100 companies in the world! From the start it is possible to pay with credit cards on the site, although the transactions are handled via a Scottish bank, since no Swedish bank is ready to deal with web shops yet. During the first period, the web shop receives around 1 order a day, a number that quickly multiplies and that continues to increase every year. We are very proud to continue to be in the forefront of the development and offer our customers the best services to order flowers quickly, easily and safely on the Internet.

Quick European expansion

During the 1990’s and 2000’s the company quickly expands throughout Europe. Euroflorist establishes businesses in Danmark (1993), Poland (1996), Germany (2001), Austria (2002), Holland (2003), France (2004), and finally Belgien and Luxemburg (2006). The latest expansion is in England and Ireland though the acquisition of eFlorist 2010, a company that has delivered flowers in Great Britain since 1947.

  • 2005 – the Euroflorists e-commerce platform wins award

In 2005, Euroflorist is awarded the Microsoft .NET Award for the most modern e-commerce platform in Europe. On the website customers can, besides ordering flower deliveries, also create their own address book and add reminders to make sure they never forget to send flowers on important occasions.

  • 2007 – Euroflorist celebrates 25 years with 1500 florists

Euroflorist celebrates 25 successful years in Barcelona together with 1500 florists from the network. They are treated to an extravagant flower show and the world famous flower artists Gregor Lersch and Klaus Wagener gave inspiration with their flower creations.

  • 2010 – Euroflorist enter the gifting business with Gift2day
  • 2012 – Euroflorist celebrates 30 years with a new logotype…

In connection with Euroflorist’s 30-year jubilee, we take a step into the future with a new, more modern logotype. Our new symbol represents what we do – it is both a flower and a bird, the messenger who delivers our flowers to the recipient.

  • 2021 - New CEO Magnus Silfverberg

The investor consortium Euroflorist 2.0 AB jointly acquired 100% of Euroflorist. Magnus Silfverberg takes over the CEO position following the acquisition. CEO Per Lindsjö is leaving the company. Under Per Lindsjö's leadership, Euroflorist has successfully built a growing and profitable business. The investor consortium will invest in the business from a long-term perspective with the ambition of developing an even better company.

… and the entrepreneurial spirit is still alive!

Since the start more than 35 years ago, Euroflorist has delivered more than 50 million bouquets around the world, making millions of people happy.
Although today we are a successful international company, the entrepreneurial spirit from the attic office on Norra Vallgatan is still alive. We work every day to exceed the expectations of our customers and florists and to spread happiness and joy through flowers – anywhere, anytime.